ME, YOU, PLOVDIV
Visual Identity, Graphics
Client: BG Be Active
Client: BG Be Active
Me, You, Plovdiv was an initiative that aimed to create partnerships between citizens and institutions to work together to reduce and utilise waste from events and to refine residential areas in the city. The platform was part of the programme of Plovdiv – European Capital of Culture 2019.
Our task was to create a visual identity that informs and involves people in the possibilities of recycling and the alternative ways of living with less waste. We created online as well as offline communication materials. The connecting element between them was the human hand – collecting, cleaning or recycling.
The recycling containers in Bulgaria are by standard colour-coded in blue, yellow and green for paper, plastic/metal and glass respectively. That is why we chose to incorporate the three colours and paired them with the main light blue colour of the brand.
Though the ways of communication were mainly online we created a set of recognisable resource materials to accompany the organisation's grassroots campaigns and to equip people and small businesses to take part in the initiative.
